We’ve recently started a videocast series at www.retailsolutions.com to highlight key factors that affect performance, how organizations sometimes confuse the issue and focus on the wrong thing, and how managers can work to identify key performance levers that will actually result in desired business outcomes. The first videocast focuses on the difference between “awareness” and “peformance” and can be found here.
Here is a link to an interesting blog post over at www.retailfraud.com on the results of a recent study on EAS tag pollution. It is UK based and done by a vendor company, but does seem to ring true to many people’s experience in other parts of the world, as well.
The key call-outs:
- 57% of shoppers felt embarrassed by false alarms sounding on security tags in their bags.
- 72% of incidents were in full view of other shoppers.
- 77% of incidents nothing was said to the shopper when they had their bags checked
- 28% of case, shoppers were asked to go back into the store to have their bags checked while 26% simply had the tag de-activated and they were allowed on their way.
One difference in the UK is the more pervasive use of security guards at retail exits and, as a result, the majority of these interactions were conducted by security personnel, not retail employees. You can read the full post here.